We fit more than clothes to a body – we fit clothes to a person.

 

TE IPSUM explores how the clothes we wear can help us find our fit – how something as simple as a jacket can connect us to the bigger picture, to a larger social whole, to the universe, and to ourselves.

 

We establish these connections not only through our personalized jackets, but through the personalized data these jackets can collect and visualize.  Through our system of data “fitting” and personalization, we aim to make user-centric data more meaningful, more personally poetic.  We want the wearers of our jackets to understand not only their own selves, but also the world around them in richer, more vibrant ways.

 

In short, we want our users to feel like more than bodies to be quantified.